Crowd Mountain Bootcamp Module 01 Step 03: Keyword Research Demo 1
Bootcamp Module 1: Niche The Niche
Step 3: Keyword Research Demo 1
In this example, you’ll see how to identify subniches and individual keywords using the cleanse/detox niche as an example.
In this keyword research walkthrough we’re going to go back to the detox/cleansing/fasting niche.
I’m going to run Market Samurai and search for some words to do with detox.
Market Samurai created 200 words for me and I filtered them so I only get those who give me a minimum of 100 visitors a day if I have the top ranked page in Google for detox.
I filtered out PBR (phrase to broad) with a minimum of 5% and I’m left with 85 keywords.
I’m sorting them by SEOT (traffic).
These top level ones are going to give me ideas for additional sub topic keywords. I probably want to look at cleanse and cleansing cause those are very close to being related to detox.
So you click the little key next to those words and a new tag opens up for the keyword. I also want fasting.
Let’s go over to cleanse now and I’ll generate some keywords for that keyphrase.
Why am I doing this? I’m honing in on the words that people use most often in the search engines.
At this point I don’t really know what people enter in the most so I’m just taking some top level keywords and trying to find out what people are talking about in this market.
So for cleanse I’m going to analyse my traffic SEOT 100, PBR 5% and refresh filters.
Now I’ve got 76 keywords left in the cleanse area: colon cleanse, dual cleanse, the master cleanse.…. different kinds of cleanses.
Then I might go over to fasting which was another top level keyword I identified and generate keywords from there as well.
Christian fasting … prayer and fasting … biblical fasting so I’m going to get rid of those unrelated keywords. (Click on the X at the right hand side to discard unrelated keywords)
Once you go through those and eliminate the ones that aren’t relevant, eliminate phrases based on SEOT (min 100) and PBR (min 5%) and I’m left with 61 active keywords. I’ll get rid of the ones I have somewhere else.
Colon cleanse is huge. It’s showing up on all of these lists, so that might want to look into more and the master cleanse is another one like that.
I’m going to search on that, just because so many people are interested in it. So those might be some more specific niches that I can get into.
Let’s go to master cleanse and see what we can come up with for keywords.
At this point you’re just brainstorming; coming up with ideas, seeing what’s out there, seeing what you could possibly get into.
So here’s the master cleanse results. With SEOT min 100 and PBR 5% there’s 39 phrases left. Let’s delete a bunch of these that aren’t about the master cleanse itself. Lemon diet and ultimate cleanse I’ve seen around so I may want to look into that.
We’ve now got 7 keywords left that get over 100 searches a day (at #1 in Google) and are about the master cleanse, so let’s look into SEOC (competition) to see how competitive this niche is.
Now I’m asking Market Samurai to analyse of these 7 keywords left for which ones have less than 100 000 pages competing in Google.
Now we’ve got 3 keywords left. Master cleanse recipe would get about 204 searches each day, with 63 100 competing pages in Google.
With the master cleanse, I’m not sure if that’s to do with this, or a cleaning product!
We’ll now see which of these has less than 10 000 competing sites for their title tag.
All of these keywords left qualify for title competition as well, with ultimate cleanse looking super good with only 794 competing pages in Google that have ultimate cleanse in their title tag.
So let’s take a look at the SEO Competition for ultimate cleanse.
Click on the SEO Competition button on the left hand side of the Market Samurai page.
When the page opens up, click on generate results.
I’m looking at the top 10 results in Google for the keyphrase ultimate cleanse.
What you’re looking for on this grid is green is good, yellow is medium competition and red is hard to beat.
DA is domain age. The top 4 results in Google are 10, 10, 10 and 11 years old and that’s why they’re red – fairly old domains. NO brand new domains in the top results
PR is page rank. Lots of yellow results there.
Backlinks are the backlinks to the actual page so most of these don’t have a huge amount of backlinks to the individual page, but in the next column are links to the domain and you can see that a lot of these sites have a lot of backlinks.
That’s because the top 3 results are from Amazon and others are long established sites so these domains have some authority as well as some age.
BLEG are backlinks from edu. or gov. sites and we’re almost all green there except for one Amazon page.
DMZ is if it is listed in the DMOZ directory, which none of them are.
Next is Yahoo, whether it’s listed in the Yahoo directory. The Amazon sites and a couple of others are.
Title: Whether the keyword is in the title; some yes, some no.
URL: is the keyword in the URL?
Next, is the keyword in the meta description? You want NO of course to make it easier to optimize your site.
And is the keyword in the Header tag, in the head section of the site.
CA is the last time Google visited the site and cached it.
This gives me a look at this market. The backlinks to domain are really high. I don’t think this is a niche I’d go after.
Let’s go back to the master cleanse tab.
We see that master cleanse recipe gets 204 hits a day and has good SEOC and SEOTC.
Open up a tab for master cleanse recipe by clicking on the little key, then go to the SEO Competition page by clicking on the button on the left of the page.
On this, we’re looking at a lot of backlinks to the domain again, but the backlinks to the pages aren’t that high, the pages aren’t that old, we’re dealing with some sites that have a PR of zero, so this would be a more approachable market than ultimate cleanse.
So master cleanse recipe I’m going to keep up.
I’m going to get rid of the ultimate cleanse tab and the master cleanse tab because we now know that of those keywords, this is the one I would be looking at.
While master cleanse recipe looks ok in terms of competition and is a market I would potentially enter, you do have to keep in mind “what are you going to sell these people?”
If you look on line it’s some kind of lemonade juice thing that you take for several days.
It’s supposed to help you lose weight and cleanse your system of toxins but that recipe is available everywhere for free.
So people looking for this keyword phrase, I could either provide them with the recipe for free cause that’s what they were searching for and then try to capture their email address and try to sell them other things related to health and cleansing and detox or I could try to sell them an eBook about the master cleanse and how to do it properly.
I don’t think that would really go too well without a really unique selling proposal cause this is available all over the place for free. So that’s something to consider when you’re looking at keywords too.
One thing we haven’t gone into too deep is colon cleanse, so let’s take a look there
After sorting results with SEOT min 100, PBR 5%, we’ve got 47 keywords left.
After deleting non-specific keywords to colon cleanse, and filtering SEOC of competing sites to max 100 000 the colon cleanse results are pretty miserable.
We’re left with colon diet, but colon diet has a PBR of 13% which means it’s not generally the words people type into Google – more likely they type colon cleansing diet or some other variation of that keyphrase.
So we’re going to get rid of colon cleanse.
Looking at the fasting area.
After deleting unrelated keywords, and filtering to SEOC of 100 000 there is nothing there to be interested in.
So close that tag. And I’m going back to cleanse – just a big old mess of different things. I’m getting rid of a few keywords already looked into and analyse keywords with SEOC of 100 000.
This may sound tedious, but…
As tedious as this may sound, without it, I would have had to load Google 76 times, then transfer results into a spreadsheet to manipulate the data, so while this takes a few permutations to find what you’re looking for, this would have taken hours if not days to go through as many keywords without Market Samurai.
I love this to be able to look very very quickly at a market like this and see exactly what’s going on. It’s unparalleled in market research.
15 keywords left. There’s some decent PBRs. I keep seeing stuff about lemon and lemonade cleanse and that’s what the master cleanse is about.
Let’s take a look further at juice cleanse
Looking at traffic (but not ones we’ve already done), with a SEOT filter of min 100 and SEOC of max 100 000
Juice cleanse, if you were #1 you’d get 136 hits a day. The PBR at 55% is a bit low, but we can work on permutations of that. SEOC is 43 800.
SEOT 5770, well under what we were looking at (under 10 000 is good), so let’s go across to the SEO Competition page for that keyphrase.
We have a grid with lots of green on it. Some fairly new domains, some PR 0 and PR 1 domains, things with backlinks to the pages being very very low.
If you can get 20 backlinks to a page, you’ve got a shot at competing for this keyword. Backlinks to domain, even these are somewhat low (310, 410…). The #1 site has only 387 backlinks to the entire domain.
The rest of the grid is pretty much green, so this is an interesting niche to look into.
Back to cleanse to see if there’s anything else popping out at me. Let’s try lemon cleanse, cause that has a lot to do with the master cleanse.
With the filters for SEOT and PBR done, we have 6 keywords left.
Then with SEOC range set at 100 000, 4 keywords left. Now with SEOTC at 10 000 we’ve got 3 left.
The lemonade diet has 100% PBR so you can be more certain that that’s what people are typing in when they’re searching. Thant would be the safer bet.
The SEOC is very high (99 900) but the SEOTC is only 705 which is interesting, so I’m going to open up a separate tab for that.
Here’s the SEO competition for the lemonade diet (below).
Backlinks to the domain are all kinda high. I don’t really want to spend the time to build 26 000 links to a site. The lower ones are coming in at 1000, 5000, 8000.
We’ve got nothing on the front page that’s a brand new domain although we do have a PR 0 ranking. I’m not terribly excited about the lemonade diet as a keyword.
Here’s lemon cleanse
Same kinda situation, kinda high backlinks to domain. #5 only has 15 backlinks, but has lemoncleanse.com for a domain name, so that’s how they got that rank.
It looks pretty easy to snatch #10 position if nothing else. The backlinks to the pages aren’t terribly high.
As far as what we’ve looked at so far, I like the juice cleanse better. It looks like an easier market to get into.
Let’s go back to the detox tag and pull out foot detox. SEOT 100, PBR 5%, 49 keywords left, take out the unrelated keywords, set SEOC at 100 000 and…
This market I thought would be a lot more saturated cause foot pads are all over TV right now, but…
A lot of low PBR and it looks like foot detox is not a phrase people are looking for (PBR 25%). I’m going to close this one out.
And do a new keyword; foot pads and do my research on that. After filtering SEOT, PBR and SEOC, I’m left with 4.
All too low with PBR, so back to detox to see what other keywords we can fool around with.
Trying for body cleanse
Low PBR, nothing interesting. I’m going to close that out.
Not for me!
Kidney cleanse is interesting. The SEOC is 147 000, but the SEOTC is only 5000.
SEO competition grid for kidney cleanse
Not as bad as I thought it would be. Backlinks to domain are high, but to the page are very low. Domain age all kinda high. PRs not too high, 1s and 2s and even a 0 on the front page. Not that bad.
Let’s look at the 7 day cleanse
Not a whole lot that gets a lot of searches, so close that one out.
Now I’m going to put SEOC filtering of 100 000 on my detox page and see what lives.
Not a lot there. Recipe and recipes, you really have to differentiate yourself if you go there.
Back to juice cleanse.
Something else you can do with Market Samurai that’s interesting. Click on commerciality
And click analyse keywords for more data.
This shows SEO value of the site if you were #1 in Google would be about $203 per day, adwords about $4.47 per day. OCI 77% (the higher percentage the better) so commercially this looks interesting
Compare that to lemon cleanse commerciality SEOV $317, adwords $9.30, OCI 51% so we’re pretty comparable with juice cleanse.
And kidney cleanse
SEOV $609, adwords $23.84, OCI 57%
Here’s master cleanse recipe
SEOV $75.68 adwords $3.33, OCI 67%
My favorite is juice cleanse.
So what I’d do now is head on over to Google and do some research and see if it’s a market I’d want to get into.
This is the basics of your keyword research and how you’re going to go through from a top level keyword like I did with detox or cleanse or fasting into some lower level keywords like we’ve found here that not only get enough traffic so they’re viable but also have a competition number that you can work with.
From these results I would be running around finding out about juice cleanse and what’s out there in the market and what I could sell and what information I could provide to people and somehow monitize.
Brunette, ball buster and fully biodegradable, Michelle is the founder of CrowdMountain. Her entrepreneurial career began in 2002, and she’s done everything from six figure product launches to learning to write about herself in the third person. Stick around for more good times.
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